Sendinblue vs Mailchimp – Which is Best Email Marketing Platform in 2023?

Email marketing is a great way to keep in touch with your customers and to promote your business. There is a good deal of different email marketing software programs available, and it can be difficult to decide which one is right for you.

According to HubSpot, email drives a 4,200 percent return on investment, making it one of the most effective marketing method available. Sendinblue and MailChimp is two of the leading email marketing software programs on the market.

Sendinblue offers a free service for up to 2,500 subscribers, while MailChimp offers their basic service for free. With Sendinblue vs Mailchimp email marketing comparison, it can be hard to decide which is right for you. In this Sendinblue vs Mailchimp comparison, we will find out which one is best for you?

Sendinblue vs Mailchimp: Sendinblue Overview

Sendinblue is a French company that offers email marketing software, SMS marketing, and marketing automation. Sendinblue was founded in 2012 by Armand Thiberge and Kapil Sharma.

Sendinblue has over 50,000 customers in over 180 countries and sends over 1 billion emails per month. Sendinblue features a drag-and-drop editor for quick email campaigns.

Some features of Sendinblue are:

• Offers a free service for up to 300 emails per day
• Sendinblue’s drag-and-drop editor makes it easy to create quick email campaigns.
• Has over 50,000 customers in over 180 countries.
• Sends over 1 billion emails per month.
• Features marketing automation tools to help you reach your target audience.

Sendinblue vs Mailchimp: Mailchimp Overview

MailChimp is an American company that offers email marketing software, as well as other marketing tools. MailChimp was founded in 2001 by Ben Chestnut and Dan Kurzius.

Mailchimp also offers marketing automation, social media campaigns, and a CRM system. MailChimp has over 10 million customers in over 200 countries and sends over 10 billion emails per month.

Some features of Mailchimp are:

• Offers a free service for up to 2,000 subscribers.
• Mailchimp’s newsletter design tool makes it easy to create custom email templates.
• Offers marketing automation, social media campaigns, and a CRM system.
• Has over 10 million customers in over 200 countries.
• Sends over 10 billion emails per month.

Sendinblue vs Mailchimp: Ease of Use & Editor

Sendinblue offers a drag-and-drop editor that makes it easy to create quick and simple email campaigns. The editor is easy to use, and you don’t need any design skills to create an email campaign that looks great. Sendinblue also offers a wide variety of templates that you can use to get started quickly.

Mailchimp offers a design tool to create custom email templates, but it can be difficult to use for those without design skills. Mailchimp also offers a wide variety of templates, but they are not as easy to use as Sendinblue’s. They have a well-designed backend that is simple to use, and they make sure you’ve completed all the necessary steps when setting up a new campaign.

Sendinblue vs Mailchimp: Email Templates

Sendinblue has a wide variety of email templates that you can use to create your campaign quickly. Sendinblue also offers a free image library where you can find free images for your campaign. Sendinblue also offers 10 free email background templates.

Sendinblue offers highly customizable templates that make it easy to change any text or color. Sendinblue also offers custom HTML templates along with an extended collection of professionally designed templates

Mailchimp’s newsletter design tool makes it easy to customize your template, but you need design skills to do so. Mailchimp offers a wide variety of templates that are easy to access, but they do not offer nearly as many as Sendinblue does.

Mailchimp offers a wide variety of templates, but they are not as easy to use as Sendinblue’s. Mailchimp offers email background templates, but they are not as customizable as Sendinblue’s.

Sendinblue vs Mailchimp: List Management

Sendinblue offers a wide variety of list management features, including the ability to segment your list by demographics and interests. Sendinblue also offers contact lists, which makes it easy to keep track of multiple lists.

Sendinblue also offers custom fields to store additional information about your customers, which is great for personalizing future email campaigns. Sendinblue also offers double opt-in support, which means you can be sure that your subscribers want to receive emails from you.

The lists that Mailchimp offers are mutually exclusive. That is, you can’t have contacts on two different lists in the same campaign. When you use Mailchimp, each subscriber is charged separately, which means you’ll be paying for them multiple times if you have the same contact on several lists.

Mailchimp has also made it difficult with its numerous choices and naming conventions; you have audiences (contact lists), segments, tags, and groups. It’s no wonder users are perplexed.

Sendinblue vs Mailchimp: Registration Forms

Sendinblue is very simple to use and offers a basic sign-up form. Sendinblue’s application allows you to quickly create unlimited email campaigns, lists, and forms without any coding experience needed.

Sendinblue also provides the possibility of creating up to 100 contact lists within your account with Sendinblue (with Mailchimp, you are limited to 20).

Mailchimp offers a wide variety of templates for its sign-up form, which you can then customize to fit your brand. However, Mailchimp’s forms require some coding experience and are not as simple to use as Sendinblue’s.

You may use Mailchimp’s sign-up form to create a pop-up, embedded form, landing page, and other choices. Because of the time-consuming procedure, many consumers find it inconvenient.

Sendinblue vs Mailchimp: Autoresponder and Automation

Sendinblue offers marketing automation, which allows you to create automated email campaigns that are triggered by specific events, such as a customer’s birthday or the anniversary of their first purchase. Sendinblue offers A/B testing, which allows you to test different email templates for the same campaign.

Mailchimp only offers one-click automations in its Free plan, but as you increase your plan and budget, you may utilize much more automation power. On top of your basic plan, Mailchimp has introduced transactional emails with scalable pricing. You may test it for free, but you’ll have to pay per block of 25,000 emails every month beginning at $20.

Sendinblue offers a wide variety of time zones, which means you can schedule your emails according to the time zone of your audience. Sendinblue also allows you to send up to 10,000 free autoresponders per month. Sendinblue also offers unlimited email sends per month. Sendinblue also offers a free Send Time Optimization tool, which allows you to choose the best sending time for your audience.

Mailchimp requires that you upgrade to one of their paid plans to send autoresponders. Once you upgrade, you can only send a maximum of 2,000 per month. Mailchimp’s autoresponder feature is very basic and does not offer the same level of customization as Sendinblue’s.

Sendinblue vs Mailchimp: Segmentation

Segmentation is a must in any email marketing campaign, whether you’re sending transactional emails or developing an email marketing solution for your blog or membership site. It’s critical to remember that segmentation is the key to success in every email marketing campaign, whether you’re sending transactional emails or creating an email marketing solution for your blog or membership site.

Sendinblue also helps you stay compliant with your email communications by ensuring that you’re always in line with CAN-SPAM rules. Before you create an account, you must confirm that you are compliant with CAN-SPAM regulations.

Sendinblue also provides bulk updates over CSV files to keep track of your email marketing contacts. Unfortunately, you may run into difficulties mapping data to each contact, since adding features must be done one-by-one. This is a huge hassle if you have a large number of contacts.

When you’ve got all of your contacts imported, you may personalize your digital marketing plan by things like home, location, and even employment.

Mailchimp has a straightforward and effective method for segmenting your email list and enhancing your email marketing solution.

You may also use CSV files to upload information for clients, and you can group your customers into segments. Customers may be classified into groups based on prior actions performed with your business.

You can also use Mailchimp to create conditional segments. For example, you may build campaigns that target people based on variables they set when browsing your site. Unfortunately, the more complex segmentation of your contact lists and follow-up for your campaigns is only available in higher-tier pricing plans.

Sendinblue vs Mailchimp: Design and Spam Testing

Mailchimp has more email clients to test than Sendinblue, but the service isn’t free. You’ll receive only 25 preview tokens each month for use with the Mailchimp monthly subscriptions. If you run out of preview tokens, you’ll have to buy extra ones to avoid losing your open rates.

Alternatively, Sendinblue does not charge for additional testing features. Unfortunately, neither provider offers spam testing. The good news is that both Sendinblue and Mailchimp provide extra reporting and analysis tools to help you understand how your campaigns are performing online.

Keep track of everything from geolocation data to links clicked, bounces, clicks, unsubscribes, opens, and more. Sendinblue lacks automation reports, but there are other aspects about this platform that may be appealing. With Google Analytics integrated with both services, you’ll also be able to measure conversions on your sites using one dashboard.

Sendinblue vs Mailchimp: CRM

According to Mailchimp, its program may be used as a CRM tool for your digital marketing and sales strategy. Although the capabilities provided aren’t extensive enough for most firms, you can’t create activities or assign individuals to specific employees.

The social media profiles feature of Mailchimp, for example, allows you to design more focused advertising based on social media data, but that’s all you get. Furthermore, this capability adds to your normal Mailchimp subscription prices.

If you have your email account linked to your online store, MailChimp is quite competent at providing ecommerce data. There are also integration possibilities with Salesforce and other systems.

Sendinblue also distinguishes itself by providing a one-of-a-kind CRM solution in the email marketing software you buy. The CRM makes managing your contacts and lists easier.

You’ll be able to learn more about your contacts, for example, based on the websites they’ve visited and other factors. Sendinblue’s solutions isn’t as comprehensive as some other real CMS solutions available today.

Sendinblue vs Mailchimp: Reporting

Sendinblue offers a wide variety of detailed reports, which allow you to track the success of your email campaigns. Sendinblue also offers a campaign ROI calculator, which allows you to calculate the return on investment for your email campaigns. Sendinblue also offers a heat map tool, which allows you to see where subscribers are clicking on your email templates.

Mailchimp’s reporting suite is excellent and includes more complexity on its higher-tier pricing plans, including advanced analytics and conversion data to understand the return on investment of email marketing across the customer journey.

Sendinblue and Mailchimp both deliver excellent deliverability, as Sendinblue sends emails on your behalf and Mailchimp has its own servers. Sendinblue is cheaper than Mailchimp when you send up to 10,000 emails per month.

Sendinblue vs Mailchimp: Integrations

Both Sendinblue and Mailchimp integrate with third-party services like Google Analytics, Salesforce, Zapier, Shopify, WordPress, PayPal, and many others. Sendinblue has an integration with Facebook’s Power Editor tool that allows you to create custom audiences for better market segmentation.

Unfortunately, Sendinblue isn’t as intuitive as Mailchimp when it comes to finding the integrations you need. Sendinblue also integrates with other marketing software, including Hootsuite, Sprout Social, and SendGrid.

Mailchimp offers more integrations than Sendinblue but doesn’t have an integration with Facebook’s Power Editor. However, Mailchimp has 30+ integrations. It’s important to remember that Sendinblue is a smaller company, so you may not get the same level of support for your integration needs as Mailchimp.

Mailchimp also integrates with many e-commerce platforms like Shopify, Magento, BigCommerce, OpenCart, and even Etsy. Sendinblue also offers integration with Facebook, Twitter, Pinterest, and Slack. Sendinblue lacks integrations with Hootsuite but offers one with SendGrid.

Sendinblue vs Mailchimp: Pricing

Both Mailchimp and Sendinblue have free plans available. In other words, you can start an email marketing campaign on either platform without spending a dime.

Unfortunately, both Sendinblue and Mailchimp’s free packages have their limitations. You won’t receive nearly as many features as you would if you upgraded to the premium services.

For Mailchimp, the Essential package starts at $9.99 per month, and the Premium package for $14.99 per month includes a variety of features including automation, retargeting ads, advanced analytics for your audience, and more.

For Sendinblue, the cheapest plan starts at $25 per month for the “Lite” option, and the most expensive is $65 per month for the “Premium” package. The latter comes with access to things like Facebook advertising, landing pages, message boards, marketing automation, and multiuser access. You may also change your cost depending on how many emails

Sendinblue vs Mailchimp: Customer Support

Mailchimp’s customer support is available 24/7 via email, live chat, Twitter, Facebook Messenger, and phone. Sendinblue also provides free 24/7 user training for new customers by chat or phone or in person.

Sendinblue has a blog that covers a wide range of topics, including email marketing and landing pages. You may use the contact form to submit your name, email address, and question, and they will respond as soon as possible.

When subscribers sign in to their Mailchimp account, they may contact the support staff via email and chat. The site contains a wealth of tutorials and instructions to help you get around it quickly. They provide an alphabetical catalog of subjects that you could need assistance with. Facebook ad campaigns, landing pages, mobile apps, and templates are just a few.

Sendinblue vs Mailchimp: Conclusion

Sendinblue and Mailchimp are both great email marketing tools. Sendinblue should be good enough for businesses that don’t have the budget or need for Mailchimp’s more expansive features.

Mailchimp is a better choice for businesses that require customer support 24/7. Mailchimp is ideal if your primary focus is marketing automation for Facebook, Twitter, and Pinterest campaigns.