8 Best LeadPages Alternatives & Competitors in 2023
When starting an online business, landing pages plays an important role in customer acquisition. Landing pages helps you in generating leads by acquiring the email addresses of your potential customers, that you can utilize to market a product, share a blog, or build a strong e-mail campaign.
To get the most out of a landing page, it must be well-designed and suited to collect email addresses from potential clients. Creating such a landing page is not easy, unless you have coding and webpage building experience.
For the less tech-savvy, there are a number of tools available online to create landing page design and email marketing. LeadPages is one of the most popular lead generation and marketing tool for online business owners. It helps you to convert the traffic generated by your marketing campaigns into leads for your business.
LeadPages is a great landing page builder but has some drawbacks also, such as they don’t have a free version to help you get started, and doesn’t offer many marketing tools beyond landing pages. If you are searching for an alternative to LeadPages, in this article, we’ll share some of the best LeadPages alternatives to grow your email list:
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What Is LeadPages?
LeadPages is a powerful lead generation and marketing tool that allows you to build websites, landing pages, popups, and alert bars for your marketing campaigns. You can then use these for marketing and generating leads for your business by collecting email addresses of the potential customers.
LeadPages helps you to:
- Create landing pages for your website, blogs, courses, and other products.
- Set up email opt-in forms to acquire email addresses of your potential customers.
- Deliver lead magnets like free downloads to convert visitors into leads.
- Create a simple sales funnel linked to your email marketing service.
- Carry out A/B testing to see what working and what’s not working for you.
LeadPages Pricing:
Paid plans start at $49/ month, for their standard package and $99 / month for their Pro plans. They offer a 30-day money-back guarantee but no free trial.
The biggest disadvantage of LeadPages is that it’s a bit expensive. Some marketers have also experienced downtime, slow page load times and other issues with the platform. Some alternatives of LeadPages are as follows:
1. Instapage
Instapage is a lead-generation platform designed to help marketers increase conversion rates by building, publishing and testing high-converting landing pages. Instapage offers both free and paid options, depending on what you require.
Paid plans start at $299/ month when purchased monthly plan and costs $199/ month when purchased annually. Instapage offers a 30-day money-back guarantee but no free trial.
Instapage helps you to create the perfect landing pages for your marketing campaigns. You can choose from dozens of templates designed by professional designers, or build your page using their drag and drop editor – whatever works best for you!
LeadPages vs Instapage
Both LeadPages and Instapage are designed to help marketers increase conversion rates; however, they do it in slightly different ways.
Instapage is a little more expensive than LeadPages but offers templates that can be used for multiple lead-gen campaigns – perfect if you’re running regular marketing campaigns throughout the year. LeadPage’s templates are designed for specific types of campaigns – everything from webinars to sales funnels, so they’re a little more limited in scope.
Leadpages has a 30-day money-back guarantee but no free trial, while Instapage offers a 14-days free trial before you commit to a paid plan.
If I had to choose between the two, I’d go with LeadPages. It’s much more flexible and suited for businesses that want to run multiple lead-gen campaigns throughout the year.
2. Unbounce
Unbounce is a landing page builder that’s designed to help marketers increase conversion rates by building, publishing and testing high-converting pages. Unbounce offers both free and paid options, depending on what you require.
Paid plans start at $90/ month when purchased monthly plan and costs $81/ month when purchased annually. Unbounce offers a offers a 14-days free trial before you commit to a paid plan.
Unbounce helps you to create professional landing pages without any previous design or coding experience, and their editor is very similar to the one used by LeadPages, so transitioning between them should be pretty easy!
You can choose from dozens of templates designed by professional designers, or build your page using their drag and drop editor – whatever works best for you!
LeadPages vs Unbounce
Unbounce is a little more expensive than LeadPages but offers templates that can be used for multiple lead-gen campaigns – perfect if you’re running regular marketing campaigns throughout the year. LeadPages’ templates are designed for specific types of campaigns – everything from webinars to sales funnels, so they’re a little more limited in scope.
Leadpages has a 30-day money-back guarantee but no free trial while Unbounce offers both options depending on which plan you choose.
3. OptinMonster
OptinMonster is a popup and slide-in form creator that’s designed to help businesses increase conversion rates by building, publishing and testing highly converting forms. OptinMonster offers both free and paid options, depending on what you require.
Paid plans start at $14/month, and their highest plan costs $80/month. OptinMonster offers a 14-days money-back guarantee for all their paid plan.
OptinMonster helps you to create professional opt-ins without any previous design or coding experience, and their editor is very similar to the one used by LeadPages, so transitioning between them should be pretty easy!
You can choose from dozens of templates designed by professional designers, or build your own page using their drag and drop editor – whatever works best for you!
LeadPages vs OptinMonster
If you want to create simple yet effective opt-in forms and looking for pocket friendly option, then OptinMonster is the best solution. Whereas, if you are looking to work with custom landing page designs and need individual opt-in forms, then you should go with LeadPages.
LeadPages has a 30-days money-back guarantee but no free trial, while OptinMonster offers both options depending on which plan you choose.
4. ClickFunnels
ClickFunnels is a landing page builder designed to help marketers increase conversion rates by building, publishing and testing high-converting funnels. ClickFunnels offers both free and paid options, depending on what you require.
Paid plans start at $97/month, with the option to add Actionetics for an additional fee (starting at $20/month). ClickFunnels offers a 30-day money-back guarantee and 14-days free trial.
ClickFunnels helps you to create professional landing pages without any previous design or coding experience, and their editor is very similar to the one used by LeadPages, so transitioning between them should be pretty easy! You can choose from dozens of templates designed by professional designers, or build your own page using their drag and drop editor – whatever works best for you!
LeadPages vs ClickFunnels
ClickFunnels is a little more expensive than LeadPages but offers templates that can be used for multiple business models – perfect if you’re running regular marketing campaigns throughout the year. LeadPages’ templates are designed for specific types of campaigns – everything from webinars to sales funnels, so they’re a little more limited in scope.
LeadPages has a 30-day money-back guarantee but no free trial, while ClickFunnels offers both options depending on which plan you choose.
5. Landingi
Landingi is a lead generation service that allows you to build, publish and test high-converting marketing funnels online. It offers both free and paid options depending on what you require.
Paid plans start at $35/month, with the option to add Leadboxes for an additional fee (starting at $20/month). Landingi offers a 14-day free trial and a 30-day money-back guarantee.
Landingi helps you to create professional landing pages without any previous design or coding experience, and their editor is very similar to the one used by LeadPages, so transitioning between them should be pretty easy! You can choose from dozens of templates designed by professional designers, or build your own page using their drag and drop editor – whatever works best for you!
LeadPages vs Landingi
Landingi is a little more expensive than LeadPages but offers templates that can be used for multiple business models – perfect if you’re running regular marketing campaigns throughout the year. LeadPages’ templates are designed for specific types of campaigns – everything from webinars to sales funnels, so they’re a little more limited in scope.
LeadPages has a 30-day money-back guarantee but no free trial, while Landingi offers both options depending on which plan you choose.
6. HubSpot Marketing Hub
HubSpot Marketing Hub is a web-based tool that allows you to create, publish and analyze marketing campaigns. HubSpot’s free plan is limited to 100 contacts and provides basic analytics – perfect if you’re just starting out.
If you need more advanced features, the paid plans range from $200/month to $800/month, depending on how many users will be using the software at any one time.
HubSpot Marketing hub is a more expensive alternative to LeadPages but has plenty of additional features that make it worthwhile. You can see how your campaigns are performing with in-depth analytics – from the number of leads generated, to what pages they’ve been looking at on your website.
LeadPages vs HubSpot Marketing Hub
Despite being a little more expensive than LeadPages, HubSpot offers much more advanced tracking and analytics, which makes it a great choice for companies that need to run multiple marketing campaigns throughout the year.
The only real downside is that you can’t design your own landing pages without paying extra – but with so many pre-designed templates included in HubSpot’s plans, it shouldn’t be too much of an issue.
HubSpot offers both free and paid options depending on what you require – something that neither LeadPages nor ClickFunnels currently offer! If I had to choose between the three, HubSpot would definitely be my first port of call.
7. GetResponse
GetResponse is a popular choice among marketers and has been around much longer than both Landingi and LeadPages. It’s well suited for those looking to start email marketing campaigns, as it offers all the tools you’ll need, plus built-in templates that can be used without any additional design work.
A basic account is free and allows you to track up to 300 contacts, but paid plans start at $15/month for a maximum of 500 subscribers. All accounts include landing page creation tools as well as the ability to send unlimited emails – features that are missing from LeadPages’ freemium plan.
LeadPages vs GetResponse
GetResponse is one of our favorite alternatives to LeadPages. It’s a much more extensive option that includes email marketing tools, making it perfect for those looking to start an ongoing campaign. It also has top-notch customer service and offers customization options that can’t be matched by LeadPages or Landingi.
The downside is that GetResponse doesn’t have a free version – so it’s not ideal if you’re just looking to test out Landingi or LeadPages without any long-term commitment.
8. Sendinblue
Sendinblue is another popular choice for marketers who are starting out. It’s free forever, but has some limitations – such as only being able to send up to 13000 emails per month (although it doesn’t limit the number of contacts you can have). Despite this, there’s no reason why Sendinblue wouldn’t be a good option for most marketers.
One of the best things about Sendinblue is that it’s incredibly cheap, especially compared to LeadPages and Landingi. You can send unlimited emails when you upgrade to one of their paid plans (which start at $15/month), but even their lowest plan offers features such as A/B testing and analytics – something missing from both Landingi and LeadPages.
LeadPages vs Sendinblue
Sendinblue is a great alternative to both Landingi and LeadPages, as it has many of the same features but at a fraction of the cost! The only downside is that you’ll have no way to design your own landing pages without paying extra.
summary
Our recommendation? If you’re seeking an all-round option that can be used throughout the year, then GetResponse is probably the best choice available right now – especially if you want to avoid paying anything upfront! It offers everything you’ll need, plus unlimited list growth.
HubSpot is an ideal choice if you want the ability to design your own landing pages right out of the box. It’s slightly more expensive than GetResponse but has some great built-in analytics tools that are missing from Landingi and LeadPages (and even Sendinblue).
The main downside with HubSpot is that it’s more on the expensive side – so you’ll need to have some marketing dollars available if you want your blog posts to be promoted on their platform.
